Quick comparison
Shortlist first, details second. Always double-check current pricing and plan limits on the vendor site.
| Tool | Best for | Setup time | Pricing | Why it’s here | Watch-out |
|---|---|---|---|---|---|
| Instapage Top pick | Teams + approvals | Half day | Paid | Workflow and collaboration feel more enterprise | Higher cost; can be heavy |
| Leadpages | Simple campaigns | 1–2 hours | Paid | Quick to ship without deep ops | Less flexibility for complex layouts |
| Unbounce | A/B testing + variants | 1–2 hours | Paid | Strong for experimentation and conversion work | Can get complex if you overbuild |
How we picked
- Optimized for agency workflows: delivery visibility, client collaboration, and handoffs.
- Prioritized low-friction setup and sane permissions (so you actually adopt it).
- Checked reporting and “share with clients” realism (not just feature checkboxes).
- Included a clear watch-out for each option to avoid bad fits.
Pricing checked: 7 Jan 2026. Evaluated on: setup friction, permissions, reporting, and handoff realism.
Instapage
Best for: teams that need approvals and governance
Choose Instapage if multiple people touch pages and you need a structured workflow.
- Better collaboration for larger teams.
- Good for standardized production.
- Worth it at higher volume.
Leadpages
Best for: agencies that want fast and simple
Leadpages is great when you just need pages live quickly and don’t want tooling overhead.
- Fast to adopt.
- Good for simple offers.
- Low operational burden.
Unbounce
Best for: agencies that run lots of experiments
Unbounce is ideal when testing is central to your service, not an occasional task.
- Great for variants and testing.
- Strong fit for performance teams.
- Best for ongoing conversion work.
Bottom line
If you need workflow and collaboration, Instapage is the pick. If you want the quickest path to decent pages, Leadpages is hard to beat. If you sell testing, use Unbounce.
FAQ
Which is cheaper long-term?
Leadpages is usually cheaper and lower overhead. Instapage is worth it when you use collaboration features.
Do I need A/B testing built-in?
Only if you’ll run tests regularly. Otherwise focus on speed and governance.
What’s the best ‘default’ for agencies?
Unbounce for performance agencies, Leadpages for simple delivery, Instapage for larger teams.