Quick comparison
Shortlist first, details second. Always double-check current pricing and plan limits on the vendor site.
| Tool | Best for | Setup time | Pricing | Why it’s here | Watch-out |
|---|---|---|---|---|---|
| Unbounce Top pick | Lead-gen pages + A/B testing | 1–2 hours | Paid | Fast iteration and testing for conversion work | Can get complex if you overbuild templates |
| Instapage | Team collaboration + approvals | Half day | Paid | Strong workflow for bigger accounts | Higher cost; can be heavy for small teams |
| Leadpages | Simple campaigns | 1–2 hours | Paid | Quick to ship without deep ops | Less flexibility for complex layouts |
How we picked
- Optimized for agency workflows: delivery visibility, client collaboration, and handoffs.
- Prioritized low-friction setup and sane permissions (so you actually adopt it).
- Checked reporting and “share with clients” realism (not just feature checkboxes).
- Included a clear watch-out for each option to avoid bad fits.
We refresh guides when pricing/features shift. Always verify current terms on the vendor site.
Unbounce
Best for: agencies shipping lots of variants
Pick Unbounce if your workflow is: launch → test → iterate. It’s built for conversion work, not just pretty pages.
- Easy to spin up variations for different offers or audiences.
- Good fit when you measure outcomes (CPL, CAC, demo rate).
- Strong default choice for most lead‑gen agencies.
Instapage
Best for: teams that need approvals and tighter governance
Instapage is the “bigger org” choice: more collaboration and process in the product.
- Best when multiple people touch the same page (design, copy, approvals).
- Good if you need a more structured publishing workflow.
- Worth it when page production is high-volume and standardized.
Leadpages
Best for: simple campaign pages without heavy experimentation
Leadpages is the fastest path to a decent page when you don’t need deep testing or complex layouts.
- Best for straightforward offers and quick lead magnets.
- Less operational overhead than the heavier builders.
- Use it when speed matters more than customization.
Bottom line
Start with the Top pick if it matches your workflow. Then sanity-check the watch-outs (permissions, reporting, plan limits) before you commit.
FAQ
Which one converts better — Unbounce or Instapage?
Conversion is mostly offer + traffic quality. Choose Unbounce if you’ll run more experiments; choose Instapage if your process/approvals are the bottleneck.
Do clients need their own logins?
Prefer tools with sane permissions and guest/client access so you can hand off without giving away the whole workspace.
Can I start simple and upgrade later?
Yes — start with a simple builder if you just need pages, then move up once you’re running lots of tests or collaborating across a team.